In one of our previous articles, we claimed that agility is key at Maxus for #LeadingChange.
The past years, Maxus was already using a flexible Way of Working (WoW), but now we are taking it to the next level. Realising this business concept is certainly encouraging us to work faster, more integrated & innovative; three assets that boost us to lead change as a media agency.
Within the Maxus Squad we work with T-shaped teams possessing both in-depth expertise (vertical part of the T) and a broad range of interests & social skills (horizontal part of the T), which matches perfectly with the Maxus-DNA.
Each squad consists of 3 to 8 various-skilled team members with their own strengths & responsibilities. Next to delivering day-to-day business excellence, squad members proactively test & pitch ideas to respond easily to fast-changing business needs and generate innovation. The squads’ business owner makes sure that the squad is aligned and integrated but empowers its members to showcase their expertise.
This WoW brings a structural difference to all our activities; not only to service our clients. Squads are also used for our internal organisation and in collaboration with partners.
A LOCAL MEDIA AGENCY
Part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies